Everybody's Doing It is a Richie Rich Riches segment aired on the seventh episode of the third season of the Richie Rich animated series. It first aired 6 November 1982 on ABC.


The Rich family and staff were attending an outdoor dinner party for a security guard on the occasion of his retirement. Mr. Rich presented a special gift to the guard via television, an all expenses paid trip to the Bahamas, described by an announcer in the same style as on a game show. Then a man came flying in on a helicopter, and announced he was giving away free bubble gum to the party guests. Everybody obliged, except for Richie and the security guard. Dollar desparately wanted to try it, but Richie stopped him, claiming that Dollar always swallows it. When the family and staff blew bubbles, they were raised into the air, and continued rising. Richie felt that something suspicious was happening, while the helicopter pilot decided to shut down the electricity on the estate so that he can commit a robbery.

When Richie returned to the mansion, he discovered that valuables were floating away in bubbles. It was obvious to Richie, and he flew a helicopter inside the mansion to try to nab the thief. The thief caught Richie and Dollar, and tied them up with a rope. But thanks to Professor Keenbean's invention, Richie's bow tie that saws through the rope, Richie was able to escape.

Meanwhile, the security guard was soon finished packing up his stuff, and the thief caught Richie for escaping. But the security guard caught the thief in the act, and the thief tried to escape, but Richie caught the thief thanks to another of Keenbean's inventions.

Immediately afterward, the family and staff were still rising. With a special aircraft, a mechanical hand grabbed each victim, burst their bubble, and placed them on board the plane. When the security guard was asked whether he still plans on retiring, he responded "in 30 or 40 years", which implies that he decided on cancelling his retirement as if he is desparately needed.


  • Irona was seen blowing a bubble shaped like a vacuum cleaner.
  • Chef Pierre appeared in this segment, but didn't have any lines.