Taft Broadcasting was a large media company based in Cincinnati. It was the parent company of Hanna-Barbera from 1967 to 1991.

The company is rooted in the family of William Howard Taft, the 27th president of the United States. William Howard's half-brother, Charles Phelps Taft, purchased the Cincinnati Times-Star newspaper in 1879; its later publishers included Charles' son Hulbert Taft Sr. and grandson Hulbert Taft Jr.

The company is notable for having been the owner of such major media and entertainment properties as Hanna-Barbera Productions, Worldvision Enterprises, Ruby-Spears Productions, KECO Entertainment and many television and radio stations.

It also owned 50% of CIC Video's Australian operations, CIC-Taft Home Video.

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Taft was acquired in 1999 by Clear Channel Communications. In a bit of an ironic twist, the company's last headquarters building, in the Mount Auburn neighborhood, today houses studios for Cincinnati's NBC affiliate, WLWT.